Blogging has become increasingly common. Content management sites such as WordPress and Blogger have already been around for a long time and have millions of bloggers uploading and sharing content at all times. Similar to all blogging platforms, companies and business have realized the potential of Tumblr. as a marketing tool and began creating their own Tumblr. blogs where they share customized content. Blogging has changed the face of marketing and leveled the playing field when it comes to small businesses. Although still primarily a user-centric content sharing site, Tumblr. has seen an increase in the number of corporate users in recent years.

Step 1. Sign Up

The very first step is to create and account on Tumblr. The procedure is extremely simple and is similar to most other internet sing-up forms. Visit Tumblr.’s home page and enter a unique Username, Password and URL for your blog. The username can be changed at any point in the future and will be displayed as a sub-domain of Tumblr. An example is, “yourname.tumblr.com”. Click Sign-up and you’re done with the very first step. Tumblr. will verify that you are not an automated program through a ReCaptcha image. Once that is done, you will be able to start posting on your Tumblr. blog.

Step 2. Start Posting

At this point you can start updating your profile and upload a picture to Tumblr. After the profile is complete, you can proceed towards content creation.

The image above shows a series of icons that you should be able to view after you’ve signed up. When using Tumblr. for the first time, a wizard should guide you through the basic. A little picking and prodding here and there should be enough to help you through the extremely easy to understand interface of Tumblr. The content that you post may either be a text post, an image, a quotation, link or audio and video files.

Step 3. Customize

At this point, Tumblr. itself will ask you to customize your blog. It lets you update basic option for image and title. If you wish to customize further, the options expand after you click on the ‘Show All Appearance Options’ link.

Similar to WordPress, Tumblr. also has a giant gallery of themes that you can use for your blog. These may either be free or premium. When selecting themes, you can preview them before activation in order to understand how to final product will look with all your content. Since you can change themes anytime, there is a potential for experimentation until you reach a satisfactory look.

Step 4. Follow other Tumblr. Users

Having followers and following others on Tumblr. is crucial, especially if you’re a small business. Be selective about the content you follow. Sometimes following influencers can be a great way to increase the customer base. The people that you follow and the content you share on Tumblr is a direct reflection of your company. Make sure you avoid controversial content, which can be found quite heavily on Tumblr. Make sure that the content that you do upload s compelling and engaging and appeals to other users.

View a comprehensive step by step guide about starting a Tumblr. blog at